Thomas Cook has now started to utilize the abilities of Celebs. Basically the same way that every other company in the world does, by advertising with them. In order to be a bit different Thomas Cook took a different avenue. This tour operator dedicates most of it’s time to the British public. Jamie Redknapp is a name known by almost everyone, and for no reason hated. His Wife Louise is now on a judging panel for a dance contest, viewed by millions. Most people in the UK really like this couple, there is nothing bad to say about them!
What is it in this advert that makes it oh so special. Well Jamie and Louise are people that everyone can relate to. They can be seen travelling with Thomas Cook to a modest resort, and relaxing on the beach. Many people will see these celebrities travelling here, and think that for a week or so they could also live like a celebrity. It is extremely difficult for me to believe that these two celebrities actually would consider staying in the same resorts as us, with the cash flow they have.
These two never seem to get bad press as well; they appear to be the perfect couple. This couple have worked well together, and do very well together. Thomas Cook is the longest running Tour Operator in the UK, so they are a very respected and trusted Tour Operator. A combination of these celebrities and this specific business has seemed to take off very well.
Surely we should look at this from all angles though. Now really do we expect to see celebrities in the same buildings as us more common people, no we don’t. Surely these two are lying to us about the hotel they are really staying at? Somehow I do not think that this holiday is going to be all that great.
Sharm El Sheikh Holidays are a favourite of the Celebrity demographic, showered in luxury hotels, however saying that Egypt holidays have been popular with the entire country. So is Thomas Cook wrong to be employing role models in their adverts, of course not, I have been on Hurghada holidays, what fun it was, no celebrities spotted though!
