Thomas Cook has now started to utilize the abilities of Celebs. By using them in the same way as every other business on the planet would, by turning them into Advert monkeys. In order to be a bit different Thomas Cook took a different avenue. This tour operator has been largely dedicated to its UK customers, so used a celebrity loved by all in the UK. If someone were to ask anyone who Jamie Redknapp was they would probably know straight away. His Wife Louise is now on a judging panel for a dance contest, viewed by millions. These two are known very well by the UK!
So what is that makes this advert even more special. Well Jamie and Louise are people that everyone can relate to. They embark on a holiday with Thomas Cook and are seen relaxing on the beach, going for a meal, nothing to fancy. This advert intends to give people the impression they can live like a celebrity as well. I do however doubt very much that Mr and Mrs Redknapp do stay in these resorts on a regular basis, but never mind what do any of us know about the lifestyle of a celebrity.
There is never any bad press about this couple, in fact they appear in all kinds of adverts. I am happy for them, I think they have done well. Thomas Cook is the longest running Tour Operator in the UK, so they are a very respected and trusted Tour Operator. This business has done very well to bond so well with the Redknapp’s.
Surely we should look at this from all angles though. Celebrities don’t camp out in the same hotels as us, we all know that is true. In fact are Louise and Jamie not lying to us about where they are staying? Somehow I do not think that this holiday is going to be all that great.
Sharm El Sheikh Holidays are a favourite of the Celebrity demographic, showered in luxury hotels, however saying that Egypt holidays have been popular with the entire country. So is Thomas Cook wrong to be employing role models in their adverts, of course not, I have been on Hurghada holidays, what fun it was, no celebrities spotted though!
